Search Engine Optimisation is basically the process by which you optimize the pages of your website so that it ranks higher on search engines. Ideally, you want your website to be on top of search engine results. That is why SEO is extremely important for driving traffic towards your website. But in order to make the best use of SEO, you should always keep an eye on the SEO performance of your website. When you closely monitor the SEO rank, you get to understand the vulnerabilities of your website. This allows you to build a better SEO strategy for your website so that you are able to rank well consistently on search engines.

Organic search traffic: Organic search traffic is the number of visitors that your website generates when people click on your web page. When your website comes up on search engine results, it helps to generate a lot of traffic on your website. Measuring organic traffic is one of the most convenient ways of understanding the SEO performance of your website. You get to know the overall progress of your SEO strategy. An improvement in your organic search results signifies that your website’s visibility has increased. You can also use a free serp checker tool to monitor the organic search traffic on your website.

Keyword ranking: A keyboard is a single word or phrase that allows your website to rank well on search engine results. In order to see the exact results with this metric, your content will have to be optimised so that it ranks on top of search engine results. A very good to track your Google ranking for keywords is to do a proper analysis on Google. The results will show you whether your website is ranking for the competitive keywords or not. Using keyword ranking analysis, you will also be able to find out the performance of your keyword. This will also help you in choosing the right keywords for your website.

SERP visibility: For every query you insert, Google produces an outcome. This outcome constitutes your SERP results. Some of the popular SERP features include image packs, featured snippets and knowledge panel. Search engine visibility measures how many people can view your website in the search results. This is a very good way of understanding the SEO progress of your website. You can also take the help of various SEO tools to understand the SERP visibility of your website. You can also visit quizsite.com to know more about the importance of SERP visibility for the SEO performance of your website.

Bounce rate: The bounce rate represents the number of users who visit your website but leave without having the intention of visiting your website again. Google Analytics can be used to count the bounce rate of your website. By understanding your bounce rate, you will be able to understand which aspects of your website is not appealing to the target market. Using the traffic analytics tool, you will easily be able to track the domain bounce rate by the device. You will also be able to check whether there has been any improvement in the bounce rate over the last few months.

Backlinks: Backlinks are another very popular ranking factor for your website. The more backlinks you have on your website, the better your ranking will be. However, you must make sure that the backlinks are from reliable sources only. Backlinks can also be used as metrics for monitoring the SEO performance of the website. Monitoring your backlinks will provide you with valuable insight into the progress made by you in your link building strategies. You will also be able to view the number of people who are visiting your website because of the backlinks. In this way, you will be able to create better visibility for your website can also increase your ranking.

And these are the few ways by which you can monitor the SEO performance of your website. You can also click here for more seo tips.