Make sure that the crm software system itself does not allow employees to work further until the necessary data are entered. This greatly disciplines employees and guarantees the accuracy and completeness of the information system.
Avoid “manual entry” of information
Try to use the ability to automatically obtain the necessary information without having to manually track the relevance of the information.
For example, you need to see information about the reliability of the client, that is, how he fulfills his payment obligations when providing a deferred payment.
- Enter in the client’s card a field with a choice: pay on time, pay with a slight delay, pay with a significant delay, and do not pay.
At the same time, the need for monitoring and updating information about the client’s reliability falls on the manager. Now he needs to regularly monitor the correctness of customer information. How long will it take, and will the information always be true?
- Receive information about the client’s reliability from accounts receivable reports.
- With this method, information about the reliability of the client will always be relevant.
- Not all information can be obtained automatically. Try to reduce its amount.
Define control methods
How can a school manager or employee determine that information is complete, up-to-date? What to look in the system to determine that the information is 100% relevant? 85%?Checklists will help here. They are needed not only by the leader, but also by the employee. The student portal can be helpful there.
- The concept of relevance of data for each can have its own. In order for this understanding to be common, it is necessary to agree on what is considered an actual information system.
- For example, the completeness of fields in client cards, the relevance of categories and properties of clients, the age of updating customer information, and so on.
- Create a control report in which indicators of relevance and completeness will be visible.
Associate data completeness and relevance with a reward system
Typically, customer data is filled in by employees, sales managers. And maintaining the current state of the information system is not their primary responsibility.
If it is really important for the company to have up-to-date information in the system, think about incentive mechanisms to maintain the system.
With an increase in the number of clients and client data accounting systems, duplication of information both within the system and between several systems becomes something commonplace. Therefore, the struggle, for example, with duplicates, is very, very relevant. Now you will also need to know what is crm software there.
Customer segmentation and campaign management
Customer-oriented companies need more advanced segmentation features, counting the number of interactions, survey results, purchase history, brand preferences, prone to complaints, and more. The use of these parameters in practice requires more advanced managerial and analytical functions in order for customers from each market segment to be provided with specially prepared information for them, taking into account their characteristics of market perception, prohibitions, specific “chips” and “enticement”.
